Customers commonly think that sales reps will be 88% knowledgeable about the products they sell, though only 24% knowledgeable on the business side of a company.Including the word “free” in an email subject line increased the email opening rate by 10%.Inside sales reps spend only 33% of their time actively selling.When you increase customer retention by as little as 5% you will see a 25-95% increase in profits.Solution providers who give clients enough content to navigate through all stages of the buying process are chosen 95% of the time over those who do not. Stories are remembered by 63% of those who attend a presentation, while statistics are remembered only 5% of the time.The other 30% of people hope to gain something when making purchase decisions. Problem-solving is the reason 70% of people make purchasing decisions.Converting leads into paying customers is the top funnel priority of 57% of B2B companies.Among B2B marketers 61% send leads directly to sales, however, a mere 27% will be qualified leads.Year after year, inside sales average dials have decreased 20% while 44% of inside sales pipeline comes from marketing.Mondays from 6 AM to noon and Friday afternoons are the worst days to call. Some days are better to call prospects than others.Urgent and exclusive emoting subject lines deliver a 22% greater opening rate than those with boring subject lines.9% more sales reps make their quota in companies which have an excellent lead nurturing strategy.A huge 65% of B2B marketing programs do not include lead nurturing.Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.Subjects that include the words “alert” and “breaking” performed well for most B2B companies.Emails which are lead nurturing will receive 4-10 times the response rate of stand-alone email campaigns.
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